Performance Marketing: The Facts.
Performance marketing continues to encourage online shopping, consumer lead generation and sales growth by targeting the right consumers at the right moments on their preferred devices via the right media.
Its also becoming the preferred digital marketing activity for many companies; not only because it encompasses all the main stream digital marketing channels (email, search, display, content etc), but also due to it’s performance led nature that enables marketers and advertisers to really maximise their budgets and measure their actual results.