Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What is your brand?…
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. In his book, “Innovator’s Solution,” Clayton Christiansen told the…
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. As a small or medium sized business owner, you have…
What Happens Post-Conversion? It’s Time We Figure It Out, Together
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. Now that I’ve had time to fully digest HeroConf…
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. “One-to-one marketing” continues to be one of the biggest buzzwords of 2019….
Don’t overlook domains as part of your brand security plans
Cyber threats are having a significant impact on businesses — that much is clear. Budget and resources are being dedicated to securing infrastructure and applications, and educating staff on the…
How Dynamic Yield’s success was predicated on foreshadowing personalisation as a strategic priority
At the end of March, it was announced that McDonald’s had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were…
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. It’s your typical overcast Saturday in downtown Portland,…
Learn How To Get Better Returns From Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Microsoft Ads have always played second…
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. In the summer of 1956, 10 scientists and mathematicians gathered…