In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. I’m not buying what you’re…
Brands can now design emails to more easily create a uniform brand experience across platforms and devices. It should come as no surprise by now that if you’re designing emails…
Marketers have to do a better job of training people rather than buying technology just for the sake of it. Last week I had the privilege to join fellow marketers,…
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. As the marketing world has grown increasingly…
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Running a Google…
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. A digitally transformed…
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing…
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. As long as I have been…
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Retail marketers have debated the end…
