Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Nielsen describes the millennial generation as today’s “most coveted…
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green…
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the…
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Most…
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Never before has there been a…
The retail industry’s share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato’s recent report. Mobile ad…
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed,…
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Think about your last marketing campaign. You…
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. The martech industry seems to be constantly…
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Facebook ads have many unique advantages making them one of…
