When you consider that Facebook generated ad revenue of $6.24 billion this quarter alone, it’s pretty clear that there’s money to be made in digital marketing.
Problem is that this young industry is changing so quickly that it’s difficult to keep track and learn how it all works; Just when you think you know what’s happening, it all changes. Thankfully there are ways for you to learn how to become an expert in digital marketing.
Follow The Leader
Social media is the best place to start if you’re interested in learning more about digital marketing. After all, it is one of the main marketing channels available to digital marketers and you’re already familiar with the way it works.
Your first step is to find and follow as many marketing experts as you can. A quick search will point you in the right direction. People like Gary Vaynerchuk, Casey Neistat, and Mark Zuckerberg all offer inspirational insight into the world of digital marketing in a way that is easy to digest.
Plus, they’re all experts in different platforms, dishing out free advice, opinion, and insight.
They generate digestible content that introduces you to the core concepts driving ongoing digital marketing growth. Getting insight from the people who define the industry is an ideal start if you are starting to figure things out.
Reading articles, watching videos, and listening to podcasts from marketing mavens will probably inspire you to take the next step and start exploring formal options.
The internet is packed with free learning resources on just about every topic imaginable. YouTube tutorials are an easy way to start getting practical advice, as long as you choose your material carefully.
If video lessons are your thing, you can take a look at a subscription service like Lynda.com (which is owned by LinkedIn) to develop your understanding of the various steps involved in digital marketing. This is also a solid platform if you want to expand your creative skills within the digital space.
If you have more time on your hands, you can also investigate free online marketing classes. There are also schools starting to offer qualifications in digital marketing that can help you access more work opportunities down the line.
The world is moving in a more collaborative direction and information is being exchanged more openly than ever before, particularly in the world of digital marketing.
f you are interested in learning the industry, it’s essential that you commit to finding the knowledge that you’re looking for.
Most businesses in the digital marketing space pride themselves on being thought leaders, and are constantly releasing white papers, eBooks, and presentations packed full of information. Keep an eye on digital marketing and media agencies in your area for these pieces of guidance. Again, these are often released on social media, so do your best to track down these resources.
Speak To People
Most marketing companies welcome people who want to shadow someone for a few days, or complete an internship over the summer.
Even if you get the chance to spend a day at a digital marketing office, take it and make sure you speak to as many people as you can.
The industry can be quite intimidating if you only experience it on the end of a computer screen. Even though the output is virtual, and largely automated, it’s still produced, managed, and imagined by people. And most of the time they’d be happy to explain how their part of the puzzle works.
Connecting in the real world will get you a long way. More and more people are exploring digital marketing, so investigate chat forums and join the discussion to find out what people are thinking and doing.
The last surefire way to become a digital marketing expert is to..
Stay updated about industry updates and developments.
From shifting social media algorithms to the release of futuristic new technology, digital marketing is an integrated web of possibility. Every new product, ad unit, and trending hashtag has an impact on the marketing landscape. Once you’ve followed industry leaders, taken a class, chatted to people and read every PDF out there, you need to make sure that you are instantly updated when things change.
It may take some time but you will eventually build a network of sources that help you stay ahead of the avalanche of information headed your way; brands are also hyping up new developments and releases. Digital marketing is fast, exciting, and scary – and that makes it one of the most exciting things you can do.