Effective Affiliate Marketing during the Christmas Holidays
The holidays are just around the corner and will be in full force before we know it. Here are some key strategies to help you prepare and get your affiliate…
Ad blocking, its impact, and what comes next
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and…
How to identify the best publishers to help you achieve your business goals
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach…
Facebook is the most valuable social media for businesses
The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are…
Instagram redesigns call-to-action bar to dynamically mirror ads
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds. For the second time in the two years since…
Why Facebook says its ads can reach more people in the US than live there
For one, Facebook counts residents and travellers. Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US…
Facebook shakes off metrics ‘concerns’ as its revenues jump again
Facebook’s ad revenue growth shows little sign of being impacted despite concerns from marketers over its metrics and issues such as ‘fake news’. Facebook’s ad business saw revenues jump again…
Social and mobile spend still under achieving
Marketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI. Social…
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