What is Performance Marketing?

Performance marketing is a method of digital advertising that enables advertisers to track and measure campaigns in real time and pay marketers based on the performance and results of their marketing campaigns and promotional activities.

In simple terms, its entirely ‘performance’ driven marketing activities.

What is a performance marketing network?

A performance marketing network (also known as a CPA network or affiliate network) is a managed ‘hub’ where advertisers and brands can promote their advertising campaigns to publishers, affiliates and marketers, who in turn promote those campaigns to their own visitors, users and subscribers using a range of advertising media.

Basically a network connects advertisers with a variety of publishers.

How does it work?

Performance marketing works on a pay for ‘performance’ or acquisition basis; this means that advertisers and publishers alike only pay or get paid once and objective or ‘action’ has been completed and confirmed. An ‘action’ could be anything; from an ‘online product sale’ to a ‘simple newsletter sign-up’. Once the action is confirmed, then you simply pay a percentage or small cost for each and every action that occurs.

In a nutshell, its purely based on campaign performance and actual, measurable results.