Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. In his book, “Innovator’s Solution,” Clayton Christiansen told the…
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. As a small or medium sized business owner, you have…
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. “One-to-one marketing” continues to be one of the biggest buzzwords of 2019….
Cyber threats are having a significant impact on businesses — that much is clear. Budget and resources are being dedicated to securing infrastructure and applications, and educating staff on the…
At the end of March, it was announced that McDonald’s had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were…
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. It’s your typical overcast Saturday in downtown Portland,…
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Microsoft Ads have always played second…
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. In the summer of 1956, 10 scientists and mathematicians gathered…
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. I’m not buying what you’re…
