The Martech Stack Fallacy: It’s Not About Technology
Marketers have to do a better job of training people rather than buying technology just for the sake of it. Last week I had the privilege to join fellow marketers,…
In The Battle For Mobile Engagement, Branded apps Hold Untapped Value
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing…
Marketing Is More Than KPIs, It’s Service
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. As long as I have been…
Time To Leave Last Touch Attribution In The Dust? Answer These 4 Questions First
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Retail marketers have debated the end…
Reaching The Elusive Digitally-Driven Millennial Consumer
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Nielsen describes the millennial generation as today’s “most coveted…
Why People Are Essential To B2B Marketing Success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green…
3 Key Components Of Mobile Audience Marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the…
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Most…
Confirm The Integrity Of Your Data
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Never before has there been a…
Retailers Spent Nearly 50% Of Mobile Ad Dollars In The Second Half Of 2018
The retail industry’s share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato’s recent report. Mobile ad…