Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What is your brand?…
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What is your brand?…
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. In his book, “Innovator’s Solution,” Clayton Christiansen told the…
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. As a small or medium sized business owner, you have…
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. “One-to-one marketing” continues to be one of the biggest buzzwords of 2019….
At the end of March, it was announced that McDonald’s had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were…
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. It’s your typical overcast Saturday in downtown Portland,…
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. I’m not buying what you’re…
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. A digitally transformed…
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green…