Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What is your brand?…
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. In his book, “Innovator’s Solution,” Clayton Christiansen told the…
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. As a small or medium sized business owner, you have…
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. “One-to-one marketing” continues to be one of the biggest buzzwords of 2019….
How Dynamic Yield’s success was predicated on foreshadowing personalisation as a strategic priority
At the end of March, it was announced that McDonald’s had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were…
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. It’s your typical overcast Saturday in downtown Portland,…
We Can’t Live Without Digital Media, But Why Would We Want To?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. I’m not buying what you’re…
Learn How To Discipline Your Story To Serve Your Digital Transformation
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. A digitally transformed…
Why People Are Essential To B2B Marketing Success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green…