Here’s how to identify and define your brand to engage customers
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. What is your brand?…
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. In his book, “Innovator’s Solution,” Clayton Christiansen told the…
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. As a small or medium sized business owner, you have…
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. “One-to-one marketing” continues to be one of the biggest buzzwords of 2019….
Learn How To Get Better Returns From Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Microsoft Ads have always played second…
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. In the summer of 1956, 10 scientists and mathematicians gathered…
We Can’t Live Without Digital Media, But Why Would We Want To?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
A Case Study For Delivering Performance In A Mature Google Ads Account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Running a Google…
Time To Leave Last Touch Attribution In The Dust? Answer These 4 Questions First
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Retail marketers have debated the end…
Why People Are Essential To B2B Marketing Success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green…