While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. In theory, Multi-Touch Attribution…
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities. LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its…
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers. Marketers will be able to target LinkedIn users based…
