Social media giant Snapchat has introduced a private marketplace that enables publishers on the platform to sell commercials directly to brands, helping publishers take control over their in-view premium inventory….
Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors. On Wednesday,…
A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content. Snapchat is rolling out two new beta…
By the end of this month, advertisers will be able to purchase most of Snapchat’s ad formats programmatically with the platform rolling out a tool for all advertisers dubbed ‘reach…
There are numerous ways for brands to reach Snapchat’s 191 million daily users, and yet many marketers remain unconvinced, so what are the opportunities? For many brands, Snapchat is probably…
In a major overhaul, Snapchat will divide the app with friends on one side and everyone else, including brands’ organic Stories, on the other. Snapchat is putting up a wall…
Snapchat is opening up its most brand-friendly formats to sales-minded marketers. Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat…
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. Heading into the…
It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business. As Snap tries to keep pace with investors’ growth expectations, Snapchat‘s parent company reportedly expects to slow down…
Brands can limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories and can also exclude certain content categories. Snapchat is giving advertisers new controls…
