Cyber threats are having a significant impact on businesses — that much is clear. Budget and resources are being dedicated to securing infrastructure and applications, and educating staff on the…
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without…
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark…
The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are…
Marketers consistently overestimate how much of their budget they will spend on social media as they struggle to integrate it with the rest of their strategy or prove ROI. Social…
Crowdtap, the people-powered marketing platform, have released a new study that explores social media’s influence on a consumer’s path to purchase ahead of the holiday season. The report highlights consumer…
According to a survey, it’s rare for social media marketers not to use both paid and organic strategies in tandem. In fact, data shows that 86 percent are using some combination…
As Snapchat has expanded and added new features over the year, it has steadily climbed the ranks of social media titans. In fact, it’s now more popular among its core…
