Previously, publishers could only monetize organic video content within their home country feeds. Twitter is making it possible for publishers to monetize videos viewed by all followers — not just…
Disney is the first advertiser to launch a campaign using the new ad unit. Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads…
The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features Sometimes small changes can make a big impact. That’s what Twitter is…
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics. As the spotlight hits the murky side of digital advertising…
The social media platform has been struggling to monetise its users and its products for some time now. But the one saving grace was that the number of users was…
Are you using Twitter to its full potential? Here are six tips to help you build and manage a successful Twitter page for your business. Twitter is too often overlooked…
Partnerships provide independent verification for video ad viewability and audience metrics. Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and Integral Ad Science will measure…
Twitter is killing its Dashboard business product six months after it was launched. Call it a flop: almost six months since it was launched, Twitter is calling it quits on…
One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms. I’m talking…
