Unilever’s chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, immediately committing to stop working with any influencer found to be buying followers…
The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year. Unilever isn’t going to take it anymore. With increased calls for transparency in…
As we’ve seen within the last year, the big-spending FMCG giants have demonstrated some hefty lobbying power when it comes to holding the digital marketing industry to account. This time,…
