Effective Date: 10/05/2018
Hello! Thanks for visiting the Privacy Notice of Appoddo Ltd – UK Performance Marketing and Affiliate Network. You can find out more about Appoddo by having a look at our About page.
Privacy has been at the top of our agenda ever since we started in digital marketing in 2014.
In Section One of this notice, we explain what personal information we collect from our clients, users and other individuals, why we collect it and who of our trusted partners we share it with. It also tells you how you can access, amend or delete your personal information.
Section Two will explain about Appoddo’s processing of digital information in relation to Appoddo’s Interest Based Advertising and Affiliate Network. Section Two also contains requirements on publishers with whom we have contracted to serve Interest Based Advertising, Retargeting and other marketing services, to notify Users about Appoddo’s services on their websites and obtain User´s consent when required by applicable laws.
If you’re specifically looking for information about General Data Protection Regulations (GDPR) and Data Privacy; you can view these by clicking on the links in the menu on the left entitled ‘The Legal Stuff.’
What personal information do we collect from Clients, Users and Individuals and why do we collect it?
We want to make the service we offer to you the best it can be through the information you share with us. Specifically, we want to:
1. Make sure our site is informative, up-to-date and functions properly
2. Ensure you are the first to know about Appoddo’s latest thinking, our news and views, as well as important industry news;
3. Make you aware of the existing campaigns, information and business opportunities; and
4. Get the most out of your membership (if you are an Appoddo publisher, affiliate or advertiser)
To be able to achieve these aims, we collect personal data in the ways set out below.
When you access our site, we ask for your consent to allow us to store the following cookies on your device:
Google Analytics – We use Google Analytics to collect information about how users use our site. We use the information to compile reports and to help us improve the site. The cookies collect information, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. You can read more about these cookies and how Google safeguard them here.
Tawk.to Live Chat – We use a chat function on our website and network platform that enables you to contact us to ask questions about our main marketing services. The cookies collect very simple information like your name and email address, so that we can follow up with your service and support request if required. You can read more about these cookies and how Tawk.to safeguard them here.
As an affiliate or advertiser, you can also register for an account on our site. When you do, we first ask you for some basic information so that we can verify your email address is real and that you are not already registered with us. If you don’t, we’ll direct you to a follow-up page to fill out a registration form asking for the following details to complete the process:
- Company or Account Name – This is the name we’ll use to describe your account on all of our systems.
- First & Last Name – We want to make sure we speak to the right person so please do consider giving us the name you go by at work.
- Email address – We will use this email address as the main way of communicating with you about your account and for marketing purposes (see details below).
- Skype Handle, Contact Number – We use this information to contact you with regard to your application only, as we like to have a one on one discussion with you so that we can find out how to help and to review your account.
- Job Title & Address – We use this information to find out where you are in the world and the type of work you are doing; both are used to help tailor our services to you.
- Marketing Information & Website – We like to fins out about how you advertise and what website you use to this. This is important information, not only to help us review your account but also to make sure that your marketing platforms are compliant.
- Password – We hear a specific line from your favourite song can work great here. Whatever you choose, we will never be able to see your password or share it with anyone but you will always be able to reset it.
Marketing communications by email & phone – We want you to be first to know about our latest thinking, events and training, important industry news and views and our recently launched initiatives. As such, we would like to send you emails and call you from time to time. We will only do so, if you’ve given us your affirmative consent for each channel (email & phone) individually. You can always change your preferences (see below for more details).
Who has access to your information?
Appoddo acts as the ‘controller’ of your personal information and does not and will not sell your information to third parties, including for marketing purposes. However, to deliver what we promise we will share some of your information with our trusted partners, all of which act as data processors for us. Data processors are third parties who can only use your personal information in the way we have instructed them to do so as outlined in this privacy notice. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct (see more below).
Specifically, we store your account data in our Network System, HasOffers which manages our advertising, tracking and client information securely and specifically for us. We also hold some information in our Accounting systems, Brightbook for billing and invoicing purposes, in addition to our email marketing provider, SendGrid who hold basic contact information on our behalf.
Your Preferences and Choices
You have control over the personal information that you share with us.
Appoddo will not contact you for marketing purposes unless you have specifically given us your active consent to do so when you registered on our site. We will record and document your giving of consent and you can withdraw this at any time by contacting us directly at firstname.lastname@example.org. For email marketing, the easiest way to withdraw your consent is by clicking on the unsubscribe button at the bottom of any email that you receive. Please note: in this case, we will need to remember who you are to ensure you do not receive any contact from us again unless you wish to receive it.
You also have the right to withdraw your consent with respect to the processing of your personal information for analytics purposes to enhance, modify or improve the site. You can do this by managing your privacy settings (depending on the browser you are using):
How can you access or update your Personal Information in your account?
Once registered, you can always change your preferences in ‘My Account’ section of our network. You also have the option to add your billing information to make your payments easier and more straightforward.
We try our very best to keep your data accurate. However, if you become aware of any errors or if you would like to see what personal information we have collected from you, you may correct, update, amend, delete/remove, deactivate it by emailing email@example.com. We will respond to your request to access as soon as possible but at the very least within 30 days.
How do we keep your Personal Information secure?
The security of your personal information is also important to us. When you provide us with it, we will take steps and make our best efforts to ensure it is treated securely on our systems; this includes our secured website and our network tracking platform. You can read more about how our tracking platform complies with data protection and secures our data here.
How long do we keep your data?
We will retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
What happens to my data when I apply for a job on the Appoddo site?
Interest Based Advertising, Advertising Network & Other Marketing Privacy Principles.
What is Interest Based Advertising?
There exists a range of different kinds of online Interest Based Advertising and Retargeting services; from fairly simple forms to the far-reaching monitoring of web surfer activities carried out by search-engine owners or services carried out in partnerships between technology companies and Internet Service Providers. As a common denomination, you could say that Interest Based Advertising and Retargeting is intended to make online display advertising more relevant to web surfers’ likely interests.
Appoddo’s Interest Based Advertising and marketing services use a combination of cookie- and cookieless technologies. “Cookies” are small simple text files (not programs or spyware) stored on the hard drive of a web surfer’s computer. Cookie-less solutions gather data points from the User´s device to create a unique ID for the device. The data points collected are non-PII (non-Personally Identifiable Information). Based on the anonymous information stored in the User’s cookie, Appoddo is able provide more relevant advertising to the User on behalf of our Clients. For example, a User that visits shopping sites often will be categorized in the “Retail” segment, and will primarily be served advertisements that are relevant to the interests of consumers, and a User that shows interest in a certain car model or a certain computer model, may be served advertisements or specific offers for such car model or computer model.
The fundamental integrity principle underlying all Appoddo processing of digital data relating to Users, is that such data shall be anonymous. Therefore, we do not store IP addresses on the cookie of a User, only a unique randomly generated ID that does not allow Appoddo to identify the User; we do not have, and will not initiate, any co-operation with Internet Service Providers in order to identify Users. The data stored on the cookie is limited to information collected at the User’s visits to websites belonging to Appoddo’s Advertising Network. With the exception of a marginal proportion of cookie data saved for statistical purposes solely, a User’s cookie can only be viewed by Appoddo when the User visits a website that belongs to our Advertising Network.
Use of collected digital data
Appoddo will use the User data in order to better target advertisements on behalf of our Clients, to provide aggregated non-personal reporting to our Clients, and to improve our advertising systems and products. The data may be combined with other anonymous information collected from other sources so that we may better serve Users with offers that may be of interest to them.
Appoddo is dedicated to maintain the security of all its data and to prevent unauthorized access through the implementation of appropriate technical and organizational measures, as far as is reasonably possible. Such security measures also include access restrictions, i.e. that data may be accessed only by a limited number of persons within Appoddo.
You may at any time easily block further Interest Based Advertising and Retargeting activities which are based on cookie-, cookieless or Cross-device tracking from Appoddo by opting-out. We also own and operate a secondary opt-out platform which allows users to opt-out from campaigns; for further details, please contact our compliance team using firstname.lastname@example.org.
In addition, note that you are always able to prevent cookies from any website from being installed on your computer by readjusting your browser settings. For more information about cookies and how to disable them, you should consult the help section of your browser.
If the cookie is deleted by the User, all profile data is removed.
For avoidance of doubt, please note that the foregoing requirement of notification does not limit any of your obligations according to applicable law. You are yourself as a publisher responsible for providing relevant and accurate information required by law, including applicable privacy laws.
This site contains links to other websites. We are not responsible for the content or privacy notices of any of these sites. If you submit personal information to any of those sites, your information is governed by their privacy notices. We encourage you to carefully read the privacy notices of any web site you visit.
Changes to this notice
We last updated this notice on 26 March 2018 and will continuously review it. We expect to make substantial changes to this notice on 25 May 2018 or likely before that date as a result of the incoming General Data Protection Regulation (GDPR).
If what you read above doesn’t answer all your questions or you have any other queries, please do get in touch with us directly. You can email our Head of Policy & Ad Tech, Benjamin Dibble here: email@example.com. If you have any issues relating to the way we use your personal information, you can also raise them with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/
You can also write, email and telephone us using the following details:
20-22 Wenlock Road
London, N1 7GU. UK
Email us using: firstname.lastname@example.org
Call us on: 01843 44 60 60
Skype us using: ‘appoddo’